Holborn, Central London
Basic Salary £35,000-£40,000 dependant on experience with excellent benefits
Full Time, Permanent
My client a leading trade association based in Central London is currently looking for a Marketing Manager to join their team.
As Marketing Manager this role will cover five key areas:
Planning and delivery of membership marketing campaigns to existing members to create their engagement with the trade association and its activities.Key KPI’s will be membership retention statistics, engagement with the trade association activities and awareness of the trade associations across the membership base. Campaigns will be targeted and segmented
Development, evaluation and on-going management of the website
Planning and delivery of marketing campaigns to potential members to raise awareness of the trade association and drive membership of its operator base.
Marketing of headline events, webinars and seminars.
Support of the Commercial Consultant in ensuring delivery of “promises” in supplier commercial contracts and partnerships that are marketing related.
Key Tasks and Responsibilities include:
Planning and delivery of the trade associations membership marketing and communications to existing and potential members of the trade association working with the Membership Manager to drive engagement and awareness of the trade association
Planning and delivery of multi-media marketing campaigns to raise awareness and drive uptake of key member benefits by members
Management, development and development of the website. This should consider a customer experience strategy and take account of the development of the online bookings/member joining/renewal system (YM) to enhance recruitment and retention including marketing automation, methodology and a targeted customer experience mapping.Tracking and analytical data reports should be provided to support the Membership Manager re: website usage, opening rates and engagement. This role will be asked to input into future plans and ways of working evaluating success of campaigns and activities on an ongoing basis
Continued development and integration of an online booking/payment process for all events with the Membership
Digital marketing – SEO, Google Analytics, SEM, Remarketing and Search – make recommendations and execute once approved
Plan and develop a multimedia marketing communications plan for all headline events to deliver maximal delegate attendance and execute.
Support the commercial consultant to deliver contracted requirements to commercial partners/supplier members
Coordinate and maintain effective internal communications to ensure all relevant functions are informed of membership marketing activities
Be the lead point of contact for partnerships with third parties e.g.: industry event related to maximise profile and engagement.Also ensure return on support for the trade association in raising awareness of the trade association, its objectives and role in the industry.
To work with the COO and membership team to produce a library of literature/documentation to promote and membership benefits including documents to promote benefits of membership, membership propositions, why join, membership application forms etc
Support with in-house design production and materials through Adobe Photoshop and InDesign at times of peak workload and as business requires.NB: this is supported by an external design agency to support on key projects and times of peak workload.
To be the brand ambassador for ongoing development and implementation of brand guidelines across the organisation
Work with the communications team to develop awareness, recognition and understanding for the role of and for the trade association
To create content from activities in order to market and community to the industry and the membership
Excellent communication skills
Perfect written English
Motivated, can work as part of a team
Excellent IT skills
To apply please send your CV.
Due to the volume of applications we are only able to contact successful applicants. Therefore, if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.
membershipbespoke is acting as recruitment business in relation to this role. membershipbespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
membershipbespoke remains the only specialist recruitment organisation in the UK, which offers a dedicated service tailored to the needs of Trade Associations, Unions, Professional and Regulatory Bodies.