Digital Marketing Manager – London

Marketing
Ref: 518 Date Posted: Tuesday 28 Jun 2022
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Digital Marketing Manager

Membership Body

Home or Office Based in Essex or Hybrid – Fully Flexible

Basic Salary £35,000 Benefits include – 20 days Holiday

Permanent, Full Time

 

My client a well-established and leading membership body with over 7,000 members in UK and Internationally is currently searching for a Digital Marketing Manager.

The membership body will consider applicants from across the United Kingdom, with to be agreed working arrangements that allow for time in the office environment and time working remotely

If you have experience as a digital marketing executive or manager working for a Trade Association, Professional Body, Membership Body, Not for Profit, Subscription company or similar we would love to hear from you.

The Role

Responsible for driving digital initiatives to support communication, content, and growth strategies of the membership body

To help the Institute maximise the opportunities digital channels present, establishing a consistent voice in its digital communications and working in conjunction with key relationships to deliver content across our website, email, and social communication platforms.

Key Responsibilities

Ensure that membership body’s role as a trusted, independent, and respected Institute is enhanced via its digital presence

Work with Membership Director to develop and deliver an online digital communications strategy that drives traffic to the new membership body website, raising the membership body’s profile within the plumbing and heating industry, and with consumers

Place digital channels at the heart of membership body membership recruitment and retention activities. Work in partnership with Membership Director and Membership Manager to ensure this is achieved effectively, efficiently, and expeditiously

Review, and regularly update membership body website content, providing valuable content and resources

Create and distribute exciting, engaging communications from membership body via regular email and newsletter messaging. Analyse results and adapt based upon data to maximise effectiveness through established digital marketing strategy techniques

Work across all membership body departments to understand key objectives and priorities and establish how they can be distilled into valuable digital content

Lead on the use of membership body social media platforms to raise profile and to signpost content and services available through relationships with the membership body

Work with membership body digital partners and contributors to ensure digital technologies are leveraged to their maximum potential

Help membership body to use digital channels to research, and subsequently provide improvements to membership services, benefits, and content

Provide digital support and training to membership body colleagues

 

The Person

 

Previous digital marketing executive or digital marketing manager experience

Experience running the digital channels in similar environment

Experience updating website and social media with engaging content

Good writing skills

Abode experience

CRM Microsoft Dynamics integration advantageous

CMS website experience

 

To apply to this role please send your CV.

Due to the volume of applications we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.

membershipbespoke is acting as recruitment business in relation to this role. membershipbespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

membershipbespoke remains the only specialist recruitment organisation in the UK, which offers a dedicated service tailored to the needs of Trade Associations, Unions, Professional and Regulatory Bodies.